Brazilian hoteliers recently gathered in Punta del Este, Uruguay, for a two-day conference. The event was organized by the Brazilian Hotel Association (ABIH) and was attended by more than 200 hoteliers from across the country. The conference focused on the challenges and opportunities facing the Brazilian hotel industry, as well as strategies for improving the sector's performance. The event began with a keynote address from ABIH President Paulo Sérgio Ferreira, who highlighted the importance of the Brazilian hotel industry to the country's economy. He noted that the sector contributes more than $20 billion to Brazil's GDP and employs more than 1 million people. He also discussed the need for greater investment in technology and innovation to ensure that the industry remains competitive in an increasingly globalized world. The conference then moved on to a series of panel discussions, which focused on topics such as sustainability, digital marketing, and customer service. The panels featured experts from across the industry, including hotel owners, managers, and representatives from technology companies. The discussions provided valuable insights into how hoteliers can better serve their customers and remain competitive in an ever-changing market. The second day of the conference was dedicated to networking and business development. Attendees had the opportunity to meet with potential partners and investors, as well as discuss potential collaborations. The event also featured a series of workshops on topics such as marketing, finance, and operations. The Brazilian Hotel Association's conference in Punta del Este was a great success, with attendees leaving feeling inspired and motivated to take their businesses to the next level. The event provided valuable insights into the challenges facing the industry and strategies for overcoming them. It also served as a reminder of the importance of investing in technology and innovation to ensure that Brazilian hoteliers remain competitive in an increasingly globalized world.